The game market is massive with approximately 45 million game consoles being sold every year (Source: VGChartz) and a population of gamers in the US topping 170 million (Source: NPD). In the case of PC gaming, NPD estimates there are 67.3 million PC gamers in US, of which 17.3 million are "Avid PC Gamers" who play games more than 23 hours a week. As for the scope of game capture, Machinama - the popular YouTube destination dedicated to game play videos - garnered a staggering 2.3 billion video views in 2010.
